In SEM, the posited relationships between constructs are tested similarly to the way they are tested using cluster analysis

A(n) _____ is generally hired to perform a specific task without an expectation of long-term continuous employment.

A. employee B. third party beneficiary C. independent contractor D. incidental beneficiary

In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer

A) niche B) mass C) guerrilla D) segmented E) differentiated