The language of PR shows an increasing reliance on military terminology. This is true in all of the following instances, EXCEPT one:
a. PR is complex and high stakes
b. PR requires strategy and execution
c. PR campaigns are often won
d. PR campaigns need to marshal resources
c
Communication & Mass Media
You might also like to view...
An opinion stated by a "person on the street" when interviewed by a local television station reporter about a local tax issue is providing
A) factual material. B) expert testimony. C) lay testimony. D) unbiased testimony.
Communication & Mass Media
Input from all members of a group must be discouraged as not all members have valuable perspectives
Indicate whether the statement is true or false
Communication & Mass Media