The language of PR shows an increasing reliance on military terminology. This is true in all of the following instances, EXCEPT one:

a. PR is complex and high stakes
b. PR requires strategy and execution
c. PR campaigns are often won
d. PR campaigns need to marshal resources

c

Communication & Mass Media

You might also like to view...

An opinion stated by a "person on the street" when interviewed by a local television station reporter about a local tax issue is providing

A) factual material. B) expert testimony. C) lay testimony. D) unbiased testimony.

Communication & Mass Media

Input from all members of a group must be discouraged as not all members have valuable perspectives

Indicate whether the statement is true or false

Communication & Mass Media