Describe the challenge inherent in using signs, symbols, and artifacts in a servicescape and discuss when this task is particularly important
What will be an ideal response?
The challenge for servicescape designers is to clearly guide customers through the process of service delivery and teach the service process in as intuitive a manner as possible. This task is particularly important where there are a high proportion of new or infrequent customers and/or a high degree of self-service. Customers become disoriented and frustrated when they cannot derive clear signals from a servicescape.
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After the informational questioning, which type of questions will the interviewer ask the suspect as a means to assess his or her honesty?
A) Concluding questions B) Assessment questions C) Admission seeking questions D) None of these answers are correct.
Percentile rankings are of practical value only with large data sets
A) True B) False