Aesthetic approaches to analyzing television genres typically use semiotic/structural concepts to describe recurring narrative features and paired oppositions through which cultural myths are affirmed or questioned

How does a topic briefing help you do a better job as a speaker?

A) prepares the audience B) keeps you sharp between presentations C) allows the audience time to reflect D) helps you anticipate problems

According to the Impact / Society box, “Top 10 Advertisers in the United States,” which of the following is true?

a. Auto manufacturers account for three of the top five advertisers in the U.S. b. Telecommunications companies spend nearly as much on advertising in the U.S. as General Motors. c. L’Oreal is the 7th largest advertiser in the U.S. d. Verizon is the top advertiser in the U.S.