When listening to a speech on peer pressure, Toni relates what the speaker is saying to an experience she had as a teenager. By doing this, Toni feels she has a better grasp on the information the speaker is trying to relay
In this example, Toni is
a. attending.
b. selecting.
c. understanding.
d. remembering.
c
Communication & Mass Media
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In the AIDA strategy, the first step is
a. awareness. b. ability. c. altruism. d. action.
Communication & Mass Media
The major characteristic of All-News radio stations is
a. long program lifespan b. fickle audiences c. high average-quarter-hour audiences d. short time-spent-listening e. especially loyal listenership
Communication & Mass Media