How is a company that buys a block of advertising pages in a magazine to advertise its brand trying to eliminate noise, as it is defined in the communication model?
What will be an ideal response?
Noise is anything that interferes with effective communication. The rationale for the purchase of a block of advertising is that the reader will not be distracted with other ads, particularly those of the competition.
Business
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When a business makes a cash payment, the Cash account is debited.
a. true b. false
Business
Which of the following is an action-focused marketing event that attempts to get customers to purchase within a limited period of time?
A) sales promotion B) market penetration C) marketing research D) market segmentation
Business