Which of the following types of supporting materials would NOT be used to make a logical appeal?

The Waterbucks chain of hospitals decided to start a health magazine about different diseases and their respective cures

Since the team wasn't sure if the magazine was something the public could easily understand, they selected random people and gave them each a draft of the magazine. Each person was asked to read the entire publication, and then comment on whether or not it was easy to understand. What technique did the team apply, and how did it help? a) Copy testing; to understand the education level of the audience b) Content analysis; to measure the amount and nature of media coverage c) Omnibus survey; to give the NGO exposure to the thoughts about their messages C d) Focus group; to identify the range of attitudes of the audience

On the first anniversary of John F. Kennedy's death, a group of close friends and the Kennedy family gathered to pay tribute to JFK's life and accomplishments. Then President Johnson gave a brief speech at the event. What is the term for this type of speech?

A) a commencement address B) a presentation speech C) a speech of dedication D) a commemorative address