The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test

What are the major external sources of new product ideas? What type of information can be gathered from each of these sources? How do firms benefit from such information?

What will be an ideal response?

Which of the following is true of product positioning?

A) A product's position is defined by the number of competitors in a market. B) Product positioning has little influence on the design of marketing mixes. C) Consumers generally reevaluate products every time they make a buying decision. D) To simplify the buying process, consumers are likely to position products in their minds. E) Consumers cannot position products with or without the help of marketers.