Why do companies opt for market segmentation?
What will be an ideal response?
Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs.
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Including a photo of yourself with your résumé
A) is a great way to personalize your application. B) helps you stand out among other applicants. C) will cause some employers to discard your application immediately. D) is the best way to guard against potential discrimination. E) is a good idea if it shows you having fun and being yourself.
Which of the following is true of variable cost advantage?
A) Scale effect occurs for a manufacturer who doubles production capacity. B) Businesses with a substantial market share advantage generally achieve a higher unit cost. C) As volume increases, the cost per unit generally increases. D) A larger unit volume allows for production that lowers the per-unit manufacturing cost, thereby creating a scope effect. E) As a business builds more of the same product, there is a greater opportunity for scale effects.