When a consumer knows what they want to buy and is not willing to accept a substitute, what type of consumer product is being sought?
A) Production goods
B) Shopping goods
C) Convenience goods
D) Expense goods
E) Specialty goods
Answer: E
Explanation: E) Specialty goods (such as wedding gowns) and specialty services (such as catering for wedding receptions or healthcare insurance) are extremely important and expensive purchases. Consumers usually decide on precisely what they want and will accept no substitutes. They often go from source to source, sometimes spending a great deal of money and time to get a specific product.
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