The milder information search state where a person simply becomes more receptive to information about a product is called ________

A) active information search
B) information search
C) heightened attention
D) purchase decision
E) dynamic information search

C

Business

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________ allowances are payments or price reductions that reward dealers for participating in advertising and sales support programs

A) Promotional B) Trade-in C) Segmented D) Functional E) Dynamic

Business

A key aspect of e-learning is that the learner

a. studies independently outside of a classroom. b. brings a laptop computer to the classroom. c. acquires information without really trying to learn. d. studies in a small group.

Business