Universal life insurance is similar to whole life, but allows the policyholder more choices of how the savings portion of the premiums is invested

Pierre's Mart, a grocery store in New Orleans, Louisiana, offers less merchandise selection and fairly low levels of service

Despite the lackluster service and limited selection of merchandise, customers still flock to Pierre's because it charges rock-bottom prices. Pierre's Mart most likely uses the ________ positioning. A) more for the same B) more for less C) same for less D) less for much less E) more for more

A ________ is a term for a mark that has become a common term for a product line or type of service and therefore has lost its trademark protection

A) service mark B) orphan work C) generic name D) private brand