Strategic managers work in a highly uncertain decision-making environment

________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands

A) Selective retention B) Selective distortion C) Selective attention D) Restraint bias E) Subliminal perception

Resellers _______ as technology evolves. A reseller may be able to put those new developments to use for customer firms in the form of new support services

a. train and coach b. provide superior service c. innovate d. enhance brand equity of supplier