Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?
A) They develop strategies to change the marketing environment.
B) They believe that marketing strategies are bound by the current environment.
C) They passively accept the marketing environment in its current state.
D) They view the marketing environment as an uncontrollable element.
E) They design strategies according to environmental forces in the market.
A
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Logical modeling represents the solution without reference to a specific technology
Indicate whether the statement is true or false
As a reason for resistance to change, the term inertia means ________
A) lacking adequate information about the need for change B) being comfortable with the present way of doing things C) mistrusting those who are communicating the need for change D) refusing to believe that change is necessary or helpful