Dillon narrowed his speech topic on sports by looking around his environment, reading through local papers and magazines, browsing the Internet, and thinking about his experiences in a process known as
a. brainstorming.
b. free association.
c. conceptualizing.
d. topic visualization.
Answer: b
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
The process of building corporate and product identities is known as
A) relationship management B) marketing C) branding D) identification E) public relations
Communication & Mass Media