Which of the following best describes the use of surveys in market research?
A) These are research techniques used to gather opinions of carefully chosen individuals
about a topic.
B) These are research techniques in which researchers immerse themselves into consumers'
lives to understand them better.
C) These are research instruments to gather data (generally quantitative) over a large
population of potential customers.
D) These are research techniques used to watch people's actual behaviors in the context of
their natural environment.
C
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MERCOSUR is the largest common-market agreement in Latin America.
a. true b. false
When Walmart came to Brazil in the mid-1990s, it discovered that local competitors did not have the technological infrastructure that allowed them to match its aggressive pricing policies
Indicate whether the statement is true or false