One valid criticism of the four Ps concept of the marketing mix is that services are not considered

Indicate whether the statement is true or false

FALSE

Business

You might also like to view...

Which service model influences the logical design by using additional measures in the application to enhance security?

A. Hybrid cloud B. Public cloud C. Software as a service (SaaS) D. Platform as a service (PaaS)

Business

The general rule for knowing which distribution channel is best is: Make the product available in whatever number of locations, great or small, is needed to satisfy customers

Indicate whether the statement is true or false.

Business