Social media blur the line between connectors and their audiences because
A) they purchase the same products.
B) on the Web, everyone's identity is anonymous.
C) both are easily persuaded by conventional advertising messages.
D) a person can be a connector and an audience member simultaneously.
E) marketers generally do not differentiate between their respective roles.
D
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________ are also called new-to-the-world products because the firm has created a new product category
A) Classically innovative products B) New category entries C) Line extensions D) Improved products
Pain-Free Inc. is a business dealing in pain reduction medication. It has a required return on its assets of 18%
It can borrow in the debt market at 10%. If there are no taxes and M&M's proposition II holds, what is the cost of equity if there is 50% equity financing and 50% debt financing? A) 18% B) 26% C) 28% D) None of these