Summarize the guidelines given in the text for using your thesis to focus audience attention

What will be an ideal response?

Answer:
• In an informative speech, state your thesis early, clearly, and directly: Immigration patterns are predicted to change drastically over the next 50 years. Carpal tunnel syndrome can be corrected with surgery. A smartphone can organize your life.
• In a persuasive speech addressed to an audience already in agreement with you, state your thesis explicitly and early in your speech: Immigration laws should be changed. You can avoid carpal tunnel syndrome with rest and exercise. Organize your life electronically.
• In a persuasive speech addressed to an audience opposed to your position, give your evidence and arguments first and gradually move the audience into a more positive frame of mind before stating your thesis explicitly.
• When you are speaking to a relatively uneducated or uninformed audience, it is probably best to state your thesis explicitly. If the thesis is not explicit, the listeners may fail to grasp what your thesis is and therefore may be less likely to change their attitudes or behaviors.
• Recognize, too, that there are cultural differences in the way a thesis should be stated. In some Asian cultures, for example, making a point too directly or asking directly for audience compliance may be considered rude or insulting.

Communication & Mass Media

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