In its simplest context, the purpose of marketing is to design, develop, and communicate _______.

PL Inc implements an information system to improve its supply chain. The system helps the organization to reduce wastes and optimally utilize its resources

In this scenario, implementing the information system has helped PL Inc to gain a competitive advantage by ________.A) enhancing its products B) reducing its costs C) establishing alliances D) differentiating its products

The observation of individuals as they read the labels of canned goods in a grocery store would be an example of ________ observation

A) artificial B) planned C) natural D) deterministic