When is a service mix effective?
What will be an ideal response?
ANSWER: Most service organizations market more than one service. Each organization's service mix represents a set of opportunities, risks, and challenges. Each part of the service mix should make a different contribution to achieving a firm's goals. To succeed, each service may also need a different level of financial support. Designing a service strategy, therefore, means deciding what new services to introduce to which target market, what existing services to maintain, and what services to eliminate.
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A) quotation marks B) underline C) italics
A collection period of 50 days is good for a retailer that offers 30-day credit arrangements
Indicate whether the statement is true or false