The social aspirations of the customer are often expressed in a product's
A) social value.
B) experiential value.
C) community value.
D) symbolic value.
E) sales value.
D
Business
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Kimball Gardens is a company that operates as two distinct businesses: one that sells lawn and garden products and one that markets booklets. Each business is called a ________
A) separate entity B) strategic business unit (SBU) C) cash cow D) star E) business portfolio
Business
Approximately half of all employees at ABC Manufacturing are union members. Which of the following is ABC Manufacturing required by law to do with the labor unions?
A) bargain with them in good faith B) make concessions to them C) help them organize activities D) pay dues for their new members
Business