A period of economic activity characterized by negative growth, which reduces demand for goods and services, is called a(n):

If you are trying to sell a clothing line to mature consumers, which of the following should you avoid in your promotional messages?

a. Telling them that this is new and that they should be trend setters b. Trying to appeal to their sense of brand loyalty c. Making the message simple and direct d. Promoting the value of your product

Modern managers have to focus on:

A) relationships with the customer. B) transactions that are beneficial. C) increased and instantaneous profit. D) increased market share.