How does marketing through online social networks differ from more traditional marketing?
What will be an ideal response?
Marketers hope to use social networks to interact with consumers and become a part of their everyday lives instead of relying on one-way commercial messages that play a significant role in traditional marketing.
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The use of p=50%, q=50% is a research industry standard at least in part because:
A) it is the most conservative p-q combination B) it generates the largest sample size C) it is preferred to guessing about variability D) there may be little prior knowledge about the population to be studied E) all of the above are true
A primary focus of the practice of public relations is ________
A) trying to influence an individual's attitude—how he or she thinks on a given topic B) tracking public opinion C) burning incense to the unknown god of public opinion D) detecting vulnerabilities of culture driven by media, fueled by the Internet and dominated by a celebrity