The percentage of people willing and able to buy ultra luxury cars in China is much lower than
that of Britain. Yet Rolls Royce is marketing its cars in China far more intensely than in any other
region.
Which of the following explains this phenomenon?
A) People in China are more likely to pay more for ultra luxury cars than people in
developed nations.
B) China and other Asian countries have a larger upscale potential than Europe.
C) Market segmentation is easier in Asia as they have a large diverse population.
D) Transport and shipping to Asian countries is extremely easy and costs very little.
B
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