Discuss the contributions Ivy Ledbetter Lee made to the field of public relations
What will be an ideal response?
• Recognition that training, often as a journalist, or at least understanding of what journalists do, and need for a story are keys to entering public relations work and succeeding in it
• The need to present the client's perspective in an honest, accurate, forceful way
• Admitting mistakes and doing everything possible to avoid making the same mistake again
• Recognizing the need for wealthy people to understand how those less fortunate survive and to generously reach out to assist them when appropriate
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The owner of a grocery store wants to have non-food items delivered, priced, displayed, and inventoried by a wholesaler. Which type of wholesaler best fits the owner's needs?
A) drop shipper B) cash-and-carry wholesaler C) truck jobber D) rack jobber E) mail-order wholesaler
Sarah and Juan work together to analyze the answers to the questions Sarah asked the prospect about their needs. Based on this analysis, Juan and Sarah put together:
A) a list of questions about the prospect's payment process B) a pricing discount schedule that involves a value chain C) a proposal of products that will solve the prospect's problems D) a plan for customer service to implement the products E) a relationship strategy based on the prospect's long-term needs