The study of the consolidation of historical data to describe how a company has performed in the past is called ________

A(n)__________is the channel used to convey a message to a target market

Fill in the blanks with correct word.

Atlantis, Inc reported the following data

2017 2016 Amount Percentage Revenues $6,390 $4,940 $1,450 29.35% Cost of goods sold 3,410 2,400 1,010 42.08% Gross profit 2,980 2,540 440 17.32% Operating expenses: Sales and marketing expense 720 600 120 20% General and administrative expenses 450 445 5 1.12% Research and development expense 480 470 10 2.13% Other expense 420 750 (330 ) (44.00 )% Total operating expenses 2,070 2,265 (195 ) (8.61 )% Income before income tax 910 275 635 230.91% Income tax expense 240 220 $20 9.09% Net income (loss) $670 $55 $615 1,118.18% The horizontal analysis shows that cost of goods sold has ________. (Round your answer to two decimal places.) A) increased by 29.35% B) decreased by 29.35% C) increased by 42.08% D) decreased by 42.08%