A hit-and-run or guerrilla warfare type of offensive strategy involves

a. random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals.
b. undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position.
c. tactics that work best if the guerrilla is the industry's low-cost leader.
d. pitting a small company's own competitive strengths head-on against the strengths of much larger rivals.
e. surprising moves by small challengers that have neither the resources nor the market visibility to mount a full-fledged attack on industry leaders.

Ans: e. surprising moves by small challengers that have neither the resources nor the market visibility to mount a full-fledged attack on industry leaders.