What is the purpose of a media kit? What are the benefits and drawbacks of MPR professionals using media kits?

What will be an ideal response?

Media kits are published by media companies in order to aid sales of advertising space and time. Media kits typically contain information about a medium's audience. MPR practitioners may find media kits useful in creating connector lists because they provide a better understanding of a medium's audience and furnish insight into how similar outlets target the same audiences. Despite their utility, media kits often present information in a manner favorable to the outlet issuing the kit, so the figures presented may not always be verifiable.