Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called__________

Fill in the blanks with correct word.

ANSWER: contact efficiency

Retailers provide contact efficiency by reducing the number of stores customers must shop in to complete their purchases. Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.

Business

You might also like to view...

All of the following are exempted from the replacement rule EXCEPT:

A) application to exercise contractual changes or privileges in existing policies. B) individual life insurance policies. C) group annuities. D) credit life insurance.

Business

Calculate the total volume of music players sold by MyTunes Inc. if the total market demand is 280 million units and the company has a 15% market share

A) 42 million units B) 96 million units C) 136 million units D) 180 million units E) 238 million units

Business