Indigo Blue Inc. is a distributor of equipment, component parts, and supplies in the United States. It has an ownership title to all its products
These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. Based on this information, Indigo Blue Inc. is an example of a(n) _____.
a. agent
b. merchant wholesaler
c. retailer
d. government buyer
ANSWER: b
Indigo Blue Inc. is an example of a merchant wholesaler. Merchant wholesalers are organizations that facilitate the movement of products and services from a manufacturer to producers, resellers, governments, institutions, and retailers.
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Xenon Corp. releases frequent updates to improve its expensive software products. This marketing approach used by the firm is most likely based on the production concept
Indicate whether the statement is true or false
Which of the following should managers at Beanstalk conduct to identify and distinguish between the primary and support activities in the organization?
A) fundamental analysis B) structural analysis C) value chain analysis D) technical analysis