When most brands in a given product category are essentially the same, they are called ________ products.

Asking the interviewee, "What are you looking for in a company?" is an example of an open question

Indicate whether this statement is true or false.

Which of the following statements is NOT TRUE regarding PR in Russia:

a. All international PR firms have offices in Russia b. Most multinational corporations have in-house staff there c. Corporate social responsibility has not yet taken hold in Russia d. Practice of PR is less than 15 years old in Russia