Once you develop your big idea, you'll first need to come up with:
a. Media selections
b. A budget to support it
c. Management approval
d. Many more ideas for individual ads
d
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Which statement below is true of Chicanos/as?
a. Most Chicanos/as speak Spanish as a native language. b. The cultural traits often associated with Chicanos/as are also linked to socioeconomic status. c. There is little diversity among Catholic Chicanos/as. d. Chicanos/as can easily be identified since they look so different from other ethnic groups.
Because of the faltering economy, Jackson's company is forced to lay off nearly one-third of its employees. In the days leading up to the announcement of who will be laid off, Jackson spends most of his time at work discussing the situation, trying to find reassurance that his job is safe. What statement about organizational grapevines applies to Jackson's situation?
A. Grapevines use multiple communication channels. B. Communication along the grapevine can be remarkably accurate. C. People rely heavily on the grapevine during a crisis. D. Grapevines are erratic and unpredictable.