A PR practitioner decides to use television to promote a political point of view. This decision is considered ______.
a. tactic
b. strategy
c. objective
d. goal
b. strategy
Communication & Mass Media
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Extravagant claims about one's product or organization are referred to as
A) advertising. B) public relations. C) flakking. D) puffery.
Communication & Mass Media
In his speech about Google Inc., Tom wanted to show the relatively flat hierarchy in the company’s chain of command, so he used a(n) _____ as a presentational aid.
a. bar graph b. word chart c. diagram d. organizational chart
Communication & Mass Media