One Key Business Rule emphasizes mastering the competitive environment to stay ahead of rivals. Which of the following is NOT a core area of focus for business managers following this rule?
A) being responsive to customers
B) achieving innovation in products and services
C) striving for employee efficiency
D) remaining compliant with government regulations
E) continually improving products and services
Answer: D
Explanation: D) Remaining compliant with government regulations is a minimum necessity for doing business and is not sufficient for maintaining competitive advantage.
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In the British Isles, Guinness brewery was given the right to produce and market Budweiser beer by Anheuser-Busch, its U.S. brand owner. Because Guinness pays Anheuser-Busch royalties for the use of its brand, this is an example of a(n) ________
A) licensing agreement B) export merchant C) joint venture D) marketing mix alliance E) direct investment by Anheuser-Busch
If an activity can be split, only the functional portion of the original activity needs to be accomplished for the project to be fully completed
Indicate whether the statement is true or false