Which of the following BEST describes an effective advertising appeal?
a. It must make a positive impression on the target market.
b. It must be similar to its competitors' advertising appeals.
c. It must be familiar.
d. It must be inexpensive.
Ans: a. It must make a positive impression on the target market.
Business
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Although it is not in our textbook, the EEOC has ruled that discrimination based on sexual orientation is discrimination based on sex, which is protected by Title VII of the Civil Rights Act.
a. true b. false
Business
Refer to Scenario 9.2. If the plant reduces its shipment lot size from 600 to 400 units and keeps its 4 week lead time, what is the wholesaler's new total cycle plus pipeline inventories?
A) 600 units B) 300 units C) 500 units D) 400 units
Business