Read the scenario, and then answer the corresponding question. You are the general manager of a sizable car dealership in Lubbock, Texas. Although your dealership narrowly escaped closure during the recent recession, car and truck sales continue to decline. To remain profitable, you will need to eliminate five positions within the dealership. Before you begin laying off employees, you decide
that, to avoid misinformation, your employees should know about the dealership's difficult situation and your plans to reduce the size of its staff. You begin to plan a message to the employees to prepare them for the hard decisions that the dealership will have to make in the next few months. The best channel for delivering the previous message is a_________. A. voicemail B. traditional financial report C. traditional group meeting
Fill in the blank(s) with correct word
traditional group meeting
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The Pillsbury Bake-Off requires people to submit a recipe using Pillsbury baking products. Finalists are brought to Pillsbury kitchens to bake their recipes so the winner of the cash prize can be chosen. What is this an example of?
a. a contest b. a push money deal c. a sales promotion game d. a sweepstakes
Which does not measure the effectiveness of interactive marketing?
A) emotional reactions B) a pupillometric meter C) lead generation D) customer knowledge