In a buying center, the influencer affects the buying decision by ______.
disseminating information to the other members of the buying center
negotiating the terms of the contract
reviewing contracts and selecting the supplier
helping to define the specifications of what is to be purchased
helping to define the specifications of what is to be purchased
Business
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Which of the following is almost always the measure of effectiveness of a sales promotion?
A) profit margin B) cost of production C) sales D) brand equity
Business
The ________ appraisal seeks performance feedback from such sources as oneself, bosses, peers, team members, customers, and suppliers and has become very popular in contemporary organizations
A) paired comparison B) group order ranking C) absolute standards D) 360-degree E) critical incidents
Business