________ is a marketing technique that encourages the spreading of messages to increase

visibility.

A) Grassroots marketing B) Frequency marketing
C) Viral marketing D) Affinity marketing

C

Business

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A marketing ________ is defined as a group of marketing variables a business controls with the intent of implementing a marketing strategy directed at a specific target market

A) plan B) model C) mix D) target E) optimization

Business

Which of the following financially engineered products is NOT used to defer the payment of capital gains taxes on securities that have appreciated?

A) Commodity Linked Options B) DECS C) Equity Linked Notes D) PEPS

Business