A well-established, large China-based MNE will probably be most adversely affected by which of the following elements of firm value?

An unfavorable flexible-budget variance for variable costs may be the result of:

A) using more input quantities than were budgeted B) paying higher prices for inputs than were budgeted C) selling output at a higher selling price than budgeted D) Both A and B are correct.

Which of the following is TRUE for customer-perceived value?

A) It is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a product. B) It is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. C) It is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering. D) It is the net present value of the stream of future profits expected over the customer's lifetime purchases. E) It is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.