Volvo has the reputation of being one of the safest cars on the road. For those that value safety, Volvo would be the logical choice. This is an example of the lexicographic heuristic of consumer choice

The maximum commission a broker may charge for the sale of residential property is:

A: Set forth in the Real Estate Law; B: Determined by the broker's contract with his principal; C: Six percent of the total sales price of a residence; D: Determined by local custom.

Total gross profit = ________

A) Total cost of goods sold - Total revenue B) Total profit - Total revenue C) Total revenue - Total cost of goods sold D) Total revenue - Total profit E) None of the above