The major company doing television ratings in the United States is which of the following?

Which of the following statements on the view of communication as transactional is FALSE?

A) Communication is not meant merely to influence and persuade. B) Communication is intended to improve one's knowledge, to seek understanding, to develop agreements and to negotiate shared meanings. C) Communication is intended to influence and control the receiver for the purpose of reaching agreement. D) There are no such entities as pure senders and pure receivers.

The more impersonal the interaction between people, the more likely they will __________.

A. respond to each other as unique individuals B. respond to each other according to societal rules C. establish conversation rules unique to the interaction D. begin self-disclosing quickly