Lower costs in the form of cheaper labor or raw materials and the opportunity to gain better first-hand knowledge of the wants and needs of consumers in the local market are factors that would likely lead a company to ________ in a foreign market
A) use direct exporting
B) begin licensing
C) begin franchising
D) use indirect exporting
E) make a direct investment
E
Business
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Positioning is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market
Indicate whether the statement is true or false
Business
Which of the following terms refers to an incentive plan that ties a group's pay to the firm's profitability?
A) piecework B) variable pay C) pay-for-performance D) merit pay
Business