The coming years will see the rise of the marketing department and the demise of holistic marketing

Which one of the following is generally considered to be the best form of analysis if you have to select a single method to analyze a variety of investment opportunities?

A. Payback B. Profitability index C. Accounting rate of return D. Internal rate of return E. Net present value

Observational methods may be ________ or ________

A) structured; unstructured B) direct; indirect C) conducted in a natural environment; conducted in a contrived environment D) all of the above