Describe public relations and any three of its main functions
What will be an ideal response?
Student answers may include this description and any three function descriptions. Public relations departments build good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Some of its functions are:
-Product publicity: publicizing specific products
-Public affairs: building and maintaining national or local community relations
-Lobbying: building and maintaining relations with legislators and government officials to influence legislation and regulation
-Press relations: creating and placing newsworthy information in the new media to attract attention to a person, product, or service associated with the company
-Investor relations: maintaining relationships with shareholders
-Development: working with donors or members of nonprofit organizations to gain financial or volunteer support
You might also like to view...
The antibacterial drug Sulphonamide lost a big share of its market to a new brand of more
potent antibiotics, causing a decrease in profits for Bayer, the marketers of Sulphonamide. Which of the following environmental forces affecting the market was most influential in this case? A) economic forces B) social forces C) technological forces D) political forces
Compare and contrast the two manageable risk segments of the strategy-culture matrix: manage the change and manage around the culture
What will be an ideal response?