Four states do not require people who sell insurance to be licensed

Which of the following is an advantage of sales-wave research?

A) It gives surprisingly accurate results on advertising effectiveness. B) It allows the brand to gain favorable shelf position. C) It guarantees immediate brand recognition and high sales volume. D) It can be implemented quickly with a fair amount of security. E) It easily creates a buzz in the minds of customers.

Colonel Motors (an automobile company) has prepared a marketing campaign for its best selling car. The focus of the campaign is quality, and it is claimed that 97 percent of the purchasers of this car have no complaints in the first year

You and your sister Kim have each purchased one of these cars. (a) What is the probability that neither of you has a complaint about the car in the first year if the advertising claim is true? (b) What is the probability that exactly one of you has a complaint about the car in the first year if the advertising claim is true?