In a ________ purchasing situation, the buyer wants to make some change to existing product specifications, prices, delivery requirements, or other terms

Dayton, Ohio-based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. This is an example of ________ differentiation

A) service B) employee C) image D) product E) channel

Since the payback period can be viewed as a measure of risk exposure, many firms use it as a supplement to other decision techniques

Indicate whether the statement is true or false