The selling concept holds that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort

Providing a small sample of laundry detergent with the purchase of dryer sheets is called:

A) direct sampling B) response sampling C) cross-ruff sampling D) media sampling

Which of the following analyses aims to group customers that differ from one another but show considerable similarity within the group?

A) product segmentation B) SWOT analysis C) market segmentation D) perceptual map