Why do companies perform market segmentation?
What will be an ideal response?
Companies perform market segmentation to try to understand their customers by categorizing them into smaller groups based on needs and desires.
Business
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Despite more advertising clutter, transit advertising works well in dense, urban cities rather than in rural small towns.
a. true b. false
Business
Which of the following modes of foreign market entry requires the most amount of equity and therefore, creates the greatest risk?
A. direct foreign investment B. contractual agreement C. strategic alliance D. exporting E. joint venture
Business