Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its luxury meal pack. This is an example of a:
a. trade allowance.
b. loyalty marketing program.
c. rebate.
d. premium.
ANSWER: d
Kelly's Kitchen offers a premium along with its luxury meal pack. A premium is an extra item offered to the consumer, usually in exchange for some proof that the promoted product has been purchased.
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Indicate whether the statement is true or false